Southwest Texas State University News Service radio scripts

KCNY AM 1470 was San Marcos’ local 250-watt radio station from 1969 to 1972 when the announcements included in this collection were written and broadcast. Although it was a local station and not owned by Southwest Texas State University (SWTS), students interested in radio and broadcasting were able to participate in running its programming. They announced sporting events, programmed music throughout the day, and hosted shows including a twice a week broadcast called “The Bobcat Talk Show.”

KCNY was not located on the SWTS campus, but students could record announcements for the station on campus at the News Service office in Lueders Hall. (Lueders Hall was replaces during the 1980s by the Chemestry Building.) The station was close to campus, located at 505 Uhland Road, about two miles away.

It is unclear how long KCNY was in service or, more pertinently, how long SWTS was using it to relay announcements to their students and the local community. Based on entries in the Texas Almanac (available online from the University of North Texas’ Portal to Texas History), KCNY was broadcasting from 1949 until at least 1987. A new, higher frequency local station, KUOL AM 1470 and the student-run station at SWTS, KTSW 89.9 FM replaced KCNY by the 1990s.

The University News Service at Texas State University was established in the early 1940s to communicate information about the University to the public and to promote the achievements of its faculty, staff, and students. The predecessor to the University News Service, the Department of Public Services, was established in 1939 under Director Patrick Henry (Pat) Norwood. At that time, the University was focused on teacher education and was named Southwest Texas State Teachers College. Although the Department of Public Services was responsible for communicating with the public, it initially directed its attention to the education and employment of teachers. The Department’s Placement Bureau worked to place graduates of the College in teaching positions and its Extension Division offered courses to off-campus students through direct instruction and correspondence courses.

The News Service was formally established as a unit within the Department of Public Services at least by 1943. Beyond representing the College to the public, it was also responsible for producing college publications, including the student-run newspaper, The College Star. Journalism students also assisted the News Service working as reporters and photographers. They helped create press releases for publication in local newspapers and radio broadcasts that occasionally aired on local radio stations. The News Service maintained a long term relationship with the Department of Journalism and its students. In 1961, Bruce Roche, an instructor in the Department of Journalism, was appointed Director of the College News Service. Pat Norwood served as the Director of the Department of Public Services until his promotion to the Director of the Administrator’s Intern Program in 1965. At that time, the Department of Public Services was disbanded and the Office of Placement and Extension Services was created to aid in student education and employment. The College News Service and other general services were placed under the direction of the Vice President for College Affairs (later the Vice President for University Affairs).

The University News Service saw its greatest development under the direction of Patricia (Pat) Murdock. Murdock served as Director of the University News Service from 1970 through 1993. In that time, she grew the department from herself, a shared secretary, and a half-time sports information director to a staff of seven full-time employees. Additionally, it was during her tenure that advisement of The University Star (formerly The College Star) was transferred to the Department of Journalism. Although the News Service continued to employ students, its focus became communicating with the public, creating University publications, and publicizing the University and its events. During this time period, the News Service was also known as the News and Information Service.

Since 1980, the News Service has been organized under the office of the Vice President of University Advancement and its predecessors, the offices of the Vice President for Institutional Advancement and Vice President of Student and Institutional Relations. Additionally, although the office has officially gone through at least two name changes since 1994, including the Office of Media Relations and Publications and the Office of Media Relations, the title University News Service continues to be used by the office especially in press releases.