Radio script, 1970 September

This collection documents the efforts of the University News Service at Southwest Texas State University to publicize University events and communicate information concerning the University with the public via local radio broadcasts. Materials include radio scripts written by students and staff employed by the News Service. The scripts describe campus and University-related events as well as local news, traffic, and weather. The scripts were broadcast on a local San Marcos radio station, KCNY AM 1470, via the New Service’s radio studio located in Lueders Hall, an academic building located where the Chemistry Building now stands. Topics covered by the scripts include: university sports, beauty pageants and contests, fraternity and sorority activities, guest speakers and lecturers, and updates concerning campus operations. The radio scripts date from April and May 1969, and from September 1969 to December 1972. Although a number of students contributed to the scripts, the most prevalent writer and broadcaster found within the materials is University News Service Director Pat Murdock. Gordon McCullough, Department of Journalism faculty member and the University’s Sports Information Director, also frequently contributed to authoring scripts.

The majority of the scripts are type written. Some include handwritten notes and edits. Many of the scripts also include a coversheet. The coversheet may provide the topic(s) of the script, the author and/or reader of the radio announcement, and the time and date of the announcement. An attached “media directional sheet” dated October 2, 1972 also lists the mediums and outlets the News Service was providing information to during this time period. Arranged chronologically.

Events of note documented by the scripts include:
• University Designation Announcement – May 1969
• Agricultural Building Destruction by Fire - October 15 – 30, 1969
• Snowball Fight Announcements - January 1970
• Fish Hatchery Historical Marker Designation - March 1970
• Destruction by Flood – May 16 – 31, 1970
• Steelworker’s Union Strike – July 1970
• George W. Bush Visit – October 1970
• Kissing Marathon – October 1970
• Sit In – November 1970
• Snowball Fight Announcements - February 1971
• Lamda Chi House Fire – March 1971
• Mascot Transferred to Zoo – April 1971
• Lamda Chi House Groundbreaking – July 1971
• Lyndon Johnson Dedication at the Alumni House – November 1971
• Snowball Fight Announcements - February 1972
• Education Building Burglary – June 1972
• Old Main Rededication – November 1972